A Lesson in Creating ‘Value’

What could you do with a coat hanger, candle, plastic bottle, magazine, card, napkins, an old water balloon and toilet & tissue paper to create #value?

img_0346

Students of the 3rd year undergraduate course ‘Responsible Entrepreneurship’, led by Dr Anica Zeyen, took on the challenge.  They were handed bags with these seemingly worthless objects. Why?   In management studies, #value is often understood as monetary. However, many entrepreneurs, ‘create’ much more than financial value. They create social, environmental, aesthetic value, raise awareness for important topics and much much more.  One group made a beautiful artificial flower bouquet, another made jewellery and all the students learned that you can make something of value out of nothing. Now that is what I call entrepreneurship #CSR #Sustainability #ResponsibleBusiness.

img_0350img_0358img_0365received_10208669721193517

Dr Anica Zeyen is a lecturer in Strategy and Sustainability at the School of Management, Royal Holloway University of London. She is also Co-Director of Student Experience for the School; PRME (Principles of Responsible Management Education) coordinator and Centre for Research Into Sustainability (CRIS) PhD Coordinator, together with Dr. Sarah Glozer.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s